Doğansoft

Brand identity

The Doğansoft logo and its versions for different backgrounds.

Primary logo
Primary logo
Dark background
Dark background

The logo combines a symbol, made of the letter D and a location pin, with the “doğansoft” wordmark.

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Logo versions

Horizontal logo

Symbol

  • Symbol

    Symbol

    The short form of the logo.

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  • Symbol, navy

    Symbol, navy

    Single-colour navy form of the symbol.

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  • Symbol, white

    Symbol, white

    Single-colour white form of the symbol, on a transparent background.

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Ready-made images

  • Logo on navy

    Logo on navy

    Background included, 2400 × 1260 px.

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  • Sharing image

    Sharing image

    Shown when a link is shared, 1200 × 630 px.

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Symbol

Symbol

The letter D and a location pin

The symbol combines D, Doğansoft’s initial, with a location pin marking a point on the map.

  1. 01

    The letter D

    Doğansoft’s initial, drawn with a face that shifts from sky blue to turquoise.

  2. 02

    Location pin

    Marks a point on the map, reflecting how our work relates to location.

  3. 03

    Wordmark

    A rounded, lower-case “doğansoft”.

Brand colours

The primary colours come from the symbol. CMYK values are approximate.

  • Sky blue

    Upper face of the symbol

    HEX
    RGB
    0 164 228
    CMYK
    C100 M28 Y0 K11

  • Turquoise

    Location pin

    HEX
    RGB
    5 194 182
    CMYK
    C97 M0 Y6 K24

  • Midnight navy

    Wordmark

    HEX
    RGB
    6 32 69
    CMYK
    C91 M54 Y0 K73

  • Paper

    Main background

  • Ice

    Secondary background

  • Ink

    Body text

  • Deep navy

    Dark bands

Typefaces

  • Archivo

    400 · 600 · 700 · 800

    ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVYZ
    abcçdefgğhıijklmnoöprsştuüvyz
    0123456789

    Headings and body text.

  • IBM Plex Mono

    400 · 500

    ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVYZ
    abcçdefgğhıijklmnoöprsştuüvyz
    0123456789

    Labels, numbers and technical details.